SOUTHWEST AIRLINES– COZUMEL
PRE-ROLL | SOCIAL | OOH
To kick off Southwest’s newest route from Houston, we created a digital campaign, letting people know that a destination that offers a little something for everyone, is closer than they think.
We also placed billboards along key freeway routes that adjust their messaging based on local traffic times to show people that a flight to Cozumel is faster than any road trip out of the city.
CW: Morgan Thompson
