AUDIBLE–
JOURNEY TO HEAR
PRINT | DIGITAL | OOH
Silver Student Addy Winner
Listening to audiobooks can make any road trip seem shorter than it is. Audible.com can be the perfect supplement for your journey. It's almost as if you are bringing beloved characters on the trip with you.
Co-AD: Laurel Lunsford
Waze Integration
Whenever drivers enter in destinations over one hour away, Waze and Audible will give recommendations for audiobooks that will take the same amount of time. Content will also be related to travel or their final destinations.
Along highways in between major cities, billboards will be strategically placed, telling travelers the distance to their next destination, and how many chapters of a road trip related book they could listen to in that time.
There will also be WiFi stops down the road from the billboards for drivers to pull over and safely download an audiobook.
