Lauryn Alvarez | Art Director

Southwest Airlines


Southwest Airlines

To differentiate Southwest Airlines from its competitors, we created a cohesive body of work for digital and social channels that speaks to flyers in their unique markets. We combined fun, vibrant visuals and language that showcases the brand's friendly personality to inspire travel and ultimately get folks to book flights.

CW: Ashley Udell

SWA Carousel (BUR)
SWA Static Display

Icon Library

We created a library of icons highlighting unique attributes of Southwest destinations. They are used across all forms of content.